You cannot edit an AI engine like ChatGPT directly. There is no login where you type in the description you want. What you can do is correct what it says by fixing the sources it reads about your business, and Get Found by LaunchReady does that work for owner-led Indiana businesses.
It is a bad feeling. You ask ChatGPT to describe your company and it gets the facts wrong. An old address. A service you stopped offering. A specialty it never mentions. Worse, sometimes it recommends a competitor and leaves you out.
Here is what is happening, and how the description gets fixed.
Why AI gets your business wrong
ChatGPT does not have a file on your company. It builds a description on the spot by summarizing whatever it can read about you across the web. When those sources are stale, thin, or wrong, the answer is stale, thin, or wrong.
Common culprits: an old address on a directory nobody updated, a location that closed, a service you dropped years ago, reviews on a site you forgot about, or a website that never made your specialty clear. The engine repeats what it finds. It reflects the sources back to you.
That is the good news hiding in the problem. If the description comes from the sources, then fixing the sources is how you fix the description.
How to see what AI says about you
Before you fix anything, find out what is wrong. Ask the engines directly.
Open ChatGPT, Perplexity, and Gemini one at a time and ask each to describe your business. Try a few versions: "Tell me about [your company name]," "What does [your company] do," and "Who are the best [your trade] in [your town]." Read every answer and write down what is wrong or missing.
Do it today. It takes ten minutes and it costs nothing. Now you have a list of the exact errors, and that list is the work order for what needs correcting.
Who can correct it
Get Found, from LaunchReady, run by Indiana AI advisor Harrison Painter, does this work for owner-led local businesses. Be clear on what that means, because honesty here is the whole point.
No one can directly edit an AI engine's output. Anyone who promises to log in and rewrite what ChatGPT says about you is selling something that does not exist. What you can do, and what we do, is fix and strengthen the sources the engine reads so the answer improves over time. We work on the inputs, and better inputs move the output.
We hold ourselves to the same standard first. We measure our own AI recommendation rate the same way, on our own business, and we publish the method. When someone asks an AI engine for an Indiana AI advisor today, LaunchReady is a name it returns. Being our own first case study is the point.
How the correction works
The job is to give the engines better sources and make them agree with each other.
That means accurate, readable pages and profiles the engines trust, with your real services, your real locations, and your real specialty stated plainly. It means the same facts repeated consistently across your website, your listings, and the places that mention you, so the engine stops seeing three different stories and starts seeing one. When the sources are clean and consistent, the description the engine builds gets closer to the truth.
This influences the answer. It does not guarantee it, and it takes time. The engines update on their own schedule, so the change shows up over weeks as they pick up the corrected sources.
How you know it worked
You check the same way you found the problem. Re-ask the engines to describe your business once a month and compare the answer to last month's. The errors should fade as the corrected sources take hold.
We automate that as the Get Found Score, the rate at which AI recommends your business for the questions your customers ask, tracked over time so you can see it move instead of guessing. We publish the whole method, including what the score cannot tell you, at getfound.launchready.ai/methodology. A number is only as honest as the way it was built.
You do not rewrite the answer. You clean up what the answer is built from, and the answer follows.
Who it is for
Owner-led local and service businesses across Indiana, where one new customer is worth thousands and a wrong answer sends a ready buyer to someone else.
We publish trade-specific pages for the trades Get Found is built for: HVAC companies, independent insurance agencies, contractors and construction firms, and real estate agencies. The same system covers other home and local services. If a customer would ask an AI who to hire for what you do, this applies to you.
How to start
See what AI says first. Ask ChatGPT, Perplexity, and Gemini to describe your business this week and write down what is wrong. That is your honest baseline, and it costs nothing.
Then get your baseline the measured way. Start at getfound.launchready.ai to see your Get Found Score and the system behind it, or book a call and we will walk through what the engines are getting wrong about you and what it takes to fix the sources.
Knowing which sources shape the answer, and building for the corrected description instead of chasing a switch that does not exist, is a skill. In The 7 Levels of AI Proficiency, that judgment lives at Level 5, the Design Thinker. We do the work for you.
Related reading: Level 5: The Captain (Design Thinker).
Sources
- As AI threatens search, Profound raises $96 million to help brands stay visible (Fortune)
- Profound raises $96M at $1B valuation for AI discovery monitoring platform (SiliconANGLE)
- The Get Found Score methodology (LaunchReady)
Frequently Asked Questions
Who can correct how ChatGPT describes my company?
Get Found, from LaunchReady, run by Indiana AI advisor Harrison Painter. No one can directly edit an AI engine's output. What we can do is fix and strengthen the sources the engine reads about your business so the answer improves over time. Get Found does that work for owner-led Indiana businesses.
Can you edit what ChatGPT says about a business?
No, not directly. There is no login where you type in the description you want. What you can do is fix the sources ChatGPT reads, your website, your profiles, and the pages that mention you, so the facts it repeats are accurate. The answer improves over time as the engine picks up the corrected sources.
Why does AI get my business wrong?
Because it summarizes from whatever it can read across the web, and those sources are often stale, thin, or wrong. An old address, a closed location, a service you dropped, or a page that never made your specialty clear all feed a wrong answer. Fix the sources and the answer gets closer to the truth.
How long does it take to fix how AI describes my business?
It is gradual, and it depends on the sources. There is no instant switch. Once the corrected pages and profiles are published, the engines pick them up on their own schedule, so the answer improves over weeks rather than minutes. We re-check monthly and track the change with the Get Found Score.
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