If you’re not using this file, your content might be invisible to AI — even if it ranks on Google. It’s called llms.txt. Most marketers have never heard of it. But LLMs like ChatGPT, Claude, Perplexity, and Gemini are quietly checking for it — and using it to decide whether to crawl your site. We … Read more
We’ve all seen Facebook ads that seem to read your mind. But what happens when the ads themselves start thinking? What Happened Mark Zuckerberg just announced a major shift: Meta is building AI that will run your Facebook ads for you. That includes writing the copy, generating the images, deciding who to target, and testing … Read more
Some problems need AI. Some just need scissors. It’s tempting to slap “AI-powered” on every new feature or product. Feels smart. Feels modern. But as generative AI becomes more accessible, the real challenge isn’t in building with it. It’s knowing when not to. Here’s the question behind every smart product decision today: Should this use … Read more
This was the message I got after logging my day with ChatGPT: It caught me off guard. Not because it was dramatic. Not because it was perfect. But because it was simple, honest encouragement.And I realized how rarely we hear that — especially when we’re the ones carrying the weight. What Happened I’ve been tracking … Read more
Most people still think AI is for engineers, coders, or tech-savvy creators. But here’s what we’re seeing right now across businesses, schools, and everyday life. The people getting the biggest results from AI aren’t technical.They’re thoughtful. They ask better questions.They know what problems they want to solve.And they aren’t afraid to try. What Happened A … Read more
Work is not just evolving. It is getting replaced. Duolingo is not framing it that way. Most companies are not. But behind the words like “efficiency” and “creativity” is a clear, unavoidable truth: If your job can be done by AI, it will be. The question is not “Will this happen?” The question is “Are … Read more
When people talk about innovation, they usually point to the coasts. Silicon Valley. Boston. Austin. But here in Indiana, we’re doing something different — and it’s working. We’re not chasing unicorns. We’re building readiness. We’re not waiting for the future to show up. We’re training people to lead it. This is Indiana’s innovation ecosystem. And … Read more
When most people think of innovation, their minds jump to Silicon Valley, Boston, or Austin. But something big is happening in Indiana — and this time, it’s different. This isn’t just about startups. It’s about AI. Real-world, get-your-hands-dirty AI. And Indiana is quietly becoming the most prepared, most practical, and most people-focused state in America … Read more
Artificial intelligence isn’t coming — it’s already here. It’s showing up in inboxes, sales decks, customer conversations, and decision-making meetings across Indiana. But here’s the truth most leaders don’t want to admit: Most companies aren’t ready. Not because they can’t afford the tools. Not because they don’t believe in the potential. But because their people … Read more
AI tone matters. OpenAI spends tens of millions of dollars a year to make ChatGPT sound polite. Let that sink in. Not faster. Not smarter. Just… polite. And it’s not just a quirky fact. It’s a wake-up call for every business leader using AI tools to represent their brand. Because if tone costs that much, … Read more